Marketing
Why Marketing?
Whatever you are doing or not doing is currently defining your practice to your customer base. No matter how you feel about marketing, it is already having an impact on your practice. How your team answers the phone, the first impression of your reception area, and how patients are greeted upon arrival are all a function of marketing. When you set marketing goals, create a plan, and implement strategies, you can affect tremendous change in your practice more easily than you think. Work with the four phases of practice marketing to achieve your goals: Create Awareness, Build Trust, Retain Patients, and Cultivate Referrals.
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Helpful Links
- Articles
- Marketing Your Practice
- How to Set and Keep a Marketing Budget
- Successful Marketing – It’s all about Principles
- Satisfaction and Marketing
- How to Attract Patients in an Uncertain Economy
- Everything is Marketing
- Case Studies
- Rapid Growth for New Practice
- Sustained Growth #1
- Sustained Growth #2
- Other Resources
- Marketing Planning Form
- Dental Branding - Smart, Strategic Marketing for Dentists
Video Gallery
Kirk Greenway
Henry Schein Sales Consultant
"Using Marketing, I work with my customers to build the business side of their practice and produce the results they desire. Our first step is using brand clarification to determine the practice’s overall message to the public..."
Read MoreJim Philhower
Director of North America Sales
Leadership Development
"Often practices overlook one of their greatest marketing opportunities - the existing strengths of the practice. I teach Henry Schein Sales Consultants and doctors how to use these strengths to create..."
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