Marketing

One of my favorite conversations to have with doctors is about building the business side of their practice to produce the results they desire. As we discuss what the doctor is looking for, we look specifically at how Marketing can help achieve those goals. In a dental practice, marketing isn’t just about selling a product or service, it’s also about conveying the right message to the public. That’s why Brand Clarification is the first step in the marketing process, from which all marketing strategies are built. Next we work to identify what the office is currently doing for internal marketing as well as external. Since statistically nearly 80% of new patients are the result of referrals, internal marketing is vital to the practice. Fortunately, Henry Schein is second to none in proprietary marketing solutions that allow me to provide the most effective marketing strategies available and meet the goals of my customers.

Often practices overlook one of their greatest marketing opportunities - the existing strengths of the practice. I teach Henry Schein Sales Consultants and doctors how to use these strengths to create effective internal marketing programs that generate referrals. The first step is to establish your new patient goal, with the guideline that the average office needs 20–25 new patients per month per dentist for continued growth. After determining the right goal for you, our team will help you implement a marketing plan to reach that goal.