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Important Update!
Patient Engagement

Patient Engagement

Engage with Your Patients to Keep Them Safe and Informed

With health care during the pandemic focused on COVID-19, patients with other health issues may have been unable to get the care they need. In many cases, they may be suffering from complications that need to be addressed.

As we settle in for the long haul of this pandemic, our care redesign efforts have to accommodate [all patients] needs [including] those of COVID patients.

Practices may have trouble attracting patients still wary of the risk of COVID-19 infection. According to a survey of nearly 90,000 patients with chronic care needs2:

  • 20 percent are worried or very worried about maintaining their health through ongoing care, including doctor's appointments and obtaining their medications.
  • 42 percent are worried or very worried about going to the doctor's office or the ER for necessary care
  • 10 percent report being so worried that they would avoid seeking necessary care
Practices may have trouble attracting patients still wary of the risk of COVID-19 infection.

Therefore, even when you have the capacity to provide safe and reliable care, you need to engage your patient population to keep them informed and reduce their fear. An overwhelming majority of consumers seek reassuring information about their favorite brands' efforts related to COVID-19. Your patients are no different—reassuring them with updates on the state of your practice is critical.

Patient engagement may include3:

  • Connecting with patients often to keep them informed
  • Ensuring business information is current and available
  • Sharing facts from trusted sources and confronting misinformation
  • Using different channels—including email and social media—to connect at different touchpoints

Learn how Henry Schein Medical can help maximize patient engagement and create a safe and satisfying patient experience.

Patient Engagement and Communication - PatientPop
Patient Engagement and Communication

PatientPop is a practice marketing solution that allows you to stay in touch with patients so they're informed and feel cared for during this uncertain time of distress.

Health care billing options - CueSquare MobilePay
Convenient Billing Options

CueSquared MobilePay™ transforms the payment process—and also limits staff and patient exposure—by billing patients on their mobile phones.

References:
1. https://catalyst.nejm.org/doi/full/10.1056/CAT.20.0139
2. https://evidation.com/news/covid-19-pulse-first-data-evidation/
3. https://patientpop.com/blog/marketing/healthcare-crisis-patient-comms/