By Elizabeth Velez
While a quick Google search for 'what does a business need to succeed' might yield different results from 'leadership' to 'organization', the most important thing a business needs is without a doubt its customers. Therefore, business goals are usually focused on getting new customers or keeping existing customers happy.
During a time where speedy and impersonal online transactions are rising in popularity, it's easy to assume that speed may be the only thing that is important to their experience. However, there is so much more involved in the customer experience. Here are 3 easy ways to show your appreciation and keep your customers returning – happily.
A great time to send a thank you note is for a milestone. Whether you're celebrating another year of business or your customer's anniversary, sending a personalized thank you note is an effective and simple way to appreciate your customers. The personalization can stop at their first name or can go as far as the exact amount of years they have been a part of your business. You can also pair this note with a special promotion, but it's not required. This is a great example of the popular phrase, 'It's the thought that counts.'
Your business and your customers may celebrate different holidays. Offering your customers an off-season gift can be a pleasant surprise for them, and help your business stand out. Ideally, the gift is relevant to your industry and one they can use. If you own an auto shop, a great gift for anyone is a tire pressure gauge. If you own a salon or spa, a beautiful gift for your clients is a small toiletry bag with some popular product samples. Whatever you decide to go with, be sure to pair the gift with a card and wrap it so the gesture is clear.
One of the most powerful ways to show your customers appreciation is to listen to their feedback and make changes when you can. Customers want to feel heard, and your business's processes, services and products should always be tailored to their preferences. You can read their online reviews or send out an annual survey to get more specific answers and opinions. In order to ensure your customer's feel appreciated, make an announcement once you've made a change that they have asked for. This is the type of email campaign that will get high open rates because your customers will be intrigued to learn about the new changes and how they will benefit them.
Keep your customers coming back with these simple appreciation strategies, and never worry about unnecessary turnover.
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