By Carrie Webber, Chief Communications Officer, Jameson
When dental practices take on the investment of savvy, effective marketing, rarely does the vision go beyond the goal of getting more new patients. The problem with this is if you are not prepared for the influx of new patients your marketing will bring, you risk those patients walking from the front door straight through the back door because your internal systems failed to reflect the external marketing you were sending out to the community.
So, how do you successfully bring these new patients into your practice and retain them in your patient family? Here are a few steps to start working on NOW to prepare for the wave of business your marketing efforts will bring.
Above all, make sure your business systems are streamlined and your customer service skills are sharp so that you make a great first impression. All the marketing dollars in the world won’t get you that final goal of a patient saying yes to treatment. The YES comes when the care and the service match the image.
If you are investing in a marketing campaign of any level, my hope for you is that you are investing the time, resources and energy necessary to make sure everything in your practice is reflecting the message you are putting out into your community. Here’s to successful marketing – and ultimately – successful case acceptance!